So here’s how to summarise what you do in three seconds, as described in Brand You… We call it your three-second statement. If you mention two activities, at least twice as many people will want to know more. They will pick up on the topic that interests them most.
( I love this insight from John Purkiss, author of Brand You. John and I overlapped at Heidrick & Struggles executive search where he was a partner in the London office. His website is www.johnpurkiss.com )
So pick two things you want to highlight and make those into your three-second statement. John Purkiss’ own answer to “What do you do?” is “I’m a headhunter and I write books”.
You can vary what you include in your statement according to who is asking and what they are most likely to be interested in. You can then use this in your three-second statement: “I’m a website designer and I’ve recently qualified as a personal trainer” or “I work in HR and I write a blog about Indian food”.
So what’s your three-second statement?